Wednesday, 18 November 2015

Logo Evaluation



  • I had to gather information on logo design
  • I got to take three logos and annotate them
  • Then I had to draw approximately five thumbnail logo sketches
  • When I was done I had to pick a logo and draw a full scale version
  • I opened up Adobe Illustrator to start making my logo
  • My logo is an inspiration of the cartoon network logo because of its simplicity and I changed it to Alternative cities.
  • The first thing people will see are the initials then the skyline then finally the byline of the logo. 
  • The font I was using was on the logo itself is Eagle bold and the font for the logo byline was a Bold blocky font.
  • The color on the logo is mainly black and white.
  • Since the original Cartoon network logo had negative spacing I used this technique on the white "A" and the white square where the black "C" is.
  • This logo is an inspiration the cartoon network logo so the audience I'm focusing on is around all-ages.
  • I started with making two basic squares next to each other.
  • I image traced the cartoon network logo and took the "C" and "A" in "CARTOON" from the logo
  • I added a silhouette of a city landscape and putted it on top of the logo
  • lastly I typed "ALTERNATIVE CITIES" to the bottom of the logo
  • What went well was that the progression went smoothly with no problems what so ever.
  • The only thing That I could improve on is a better use of the city silhouette on top of the logo.